Video hits all of the senses – your eyes, mind, heart – delivering key information, emotion and passion to viewers in a short time frame, which is vital for communicating health and medical stories. And the research shows it is the most preferred way most consumers want to receive information.
"Rich media generates a 400%-700% increase in viewer engagement and response rate online compared to static content."
~ Google Double Click"Video email messages generate 2-3 times higher click-through than static content."
~ Forrester
The first two questions we ask are: “Who do you want to reach?” and “What story do you want to tell?" We want to be very clear on your audience and messaging.
We develop a "treatment” and/or storyboard for your video(s) which will lay out how your video(s) will tell your story and what the look, feel & tone of the videos will be. We offer interview recommendations with patients, doctors, staff, and customers who will deliver your messaging, and other b-roll filming shots we think are important.
We prepare patients, doctors, staff, and customers for interviews, and work with your appointed staff on the logistics of filming on and offsite.
We film for a half, full or multiple days, depending on the scope of your project.
We produce and edit video(s) for your review, including two sets of revisions in the process.
We deliver completed video(s) to you and work with your staff on marketing/leveraging for optimal reach.
Carol is a communications and marketing strategist with 30 years of experience in public relations and marketing. She brings her comprehensive creative, analytic and communication skills to help medical and health organizations speak more effectively to their target audiences through video. She has produced and directed video marketing campaigns for a variety of companies and organizations from medical products and devices, to multi-specialty clinics, and privately-owned individual medical, dental and orthodontic practices.
