docs on video philosophy

Our Philosophy

Our video production philosophy is built on three cornerstones:

Your Differentiation & Emotional Connection

We develop your video(s) to effectively communicate your key messaging and differentiation in the marketplace but will also make an emotional connection with the intended viewer – the key to engaging your prospective customers and patients.

Interview Style

We believe that the best on-camera interviews come when people speak naturally and participate in conversation. That’s why we do not script interviews. We use media training and coaching in advance, on the phone and onsite, to help each interviewee relax and speak authentically, and on message.

Video Reach

We use our marketing experience to help each of our clients leverage their videos through their website, social media, and email campaigns, in patient consults and community outreach to get the greatest number of qualified people to see your videos and drive interest into your company and/or practice.

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