Bring Your Healthcare Stories

Bring Your Healthcare Stories to Life with Video!

Video hits all of the senses – your eyes, mind, heart – delivering key information, emotion and passion to viewers in a short time frame, which is vital for communicating health and medical stories. And the research shows it is the most preferred way most consumers want to receive information.

"Rich media generates a 400%-700% increase in viewer engagement and response rate online compared to static content."

~ Google Double Click

"Video email messages generate 2-3 times higher click-through than static content."

~ Forrester


  • COMPREHENSION: Viewers retain 95% of a message when they watch it in a video, compared to only 10% when they read it in text. (Insivia)
  • EDUCATION: 72% of customers would rather learn about a product or service by way of video. (HubSpot)
  • REACH: 92% of users who watch video on mobile devices will share it with others. (Wordstream)
  • LEADS: Video marketers get 66% more qualified leads. (Oberlo)
healthcare story video

Video Offerings

We can produce any type of video for you, however certain video types are popular with and effective for our clients. Click below to watch.

Our Process

Our total production process includes six critical steps for creating the most successful videos for your healthcare company, clinic, or practice.

01. Ask

The first two questions we ask are: “Who do you want to reach?” and “What story do you want to tell?" We want to be very clear on your audience and messaging.

02. Develop

We develop a "treatment” and/or storyboard for your video(s) which will lay out how your video(s) will tell your story and what the look, feel & tone of the videos will be. We offer interview recommendations with patients, doctors, staff, and customers who will deliver your messaging, and other b-roll filming shots we think are important.

03. Prepare

We prepare patients, doctors, staff, and customers for interviews, and work with your appointed staff on the logistics of filming on and offsite.

04. Film

We film for a half, full or multiple days, depending on the scope of your project.

05. Produce

We produce and edit video(s) for your review, including two sets of revisions in the process.

06. Deliver

We deliver completed video(s) to you and work with your staff on marketing/leveraging for optimal reach.


carol gifford

Carol Gifford

DocsOnVideo Owner

Carol is a communications and marketing strategist with 30 years of experience in public relations and marketing. She brings her comprehensive creative, analytic and communication skills to help medical and health organizations speak more effectively to their target audiences through video. She has produced and directed video marketing campaigns for a variety of companies and organizations from medical products and devices, to multi-specialty clinics, and privately-owned individual medical, dental and orthodontic practices.

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